December 11, 2019
Novotel Murray St

Novotel Perth Murray St added to Accor & Fragrance Group portfolio

Accor & Fragrance Group Limited announce a brand new 431-room Novotel Perth Murray St to the city’s fast-growing tourism infrastructure, signalling a new boom for the West Australian capital.

The hotel is slated for a soft opening on 19 December 2019 in the heart of the Perth CBD.

Accor is a world-leading augmented hospitality group offering unique experiences in 4,900 hotels and residences across 110 countries. The Group has been acquiring hospitality expertise for more than 50 years, resulting in an unrivalled portfolio of brands, from luxury to economy, supported by one of the most attractive loyalty programs in the world.

The brand new Novotel will open in a prime location at 388 Murray Street right next to Shafto Lane and its popular eateries and bars. It will feature a spectacular 12th-floor fitness and spa facility including a pool, steam room, day spa and sauna, four bars and restaurants, four meeting rooms and a conference room for up to 120 people banquet style, and spacious modern rooms that will feature some of the best technology in the city. Designed with sustainable materials and offering a digital experience, the Novotel Perth Murray St will set new benchmarks for the Novotel brand and become a landmark in the city.

“We are proud to announce this latest project with Fragrance Group who are renowned for developing quality properties in prime locations,” said Simon McGrath, Chief Operating Officer, Accor Pacific.

This will be the second hotel for Fragrance Group and Accor in Australia, following the success of the Ibis Styles Hobart, which is the largest hotel in Tasmania.

Fragrance Group CEO, James Koh said, “We at Fragrance are equally excited to deliver Novotel Perth Murray St which will be a fresh addition to the already vibrant city and we look forward to providing bigger and better quality hotels across key cities in Australia for the ever-increasing number of visitors to the country. Being strategically located in the heart of the CBD, we believe it will serve both business travellers and tourists alike.”


The project has been fast-tracked to take advantage of the Summer holiday period in Australia, with the first phase seeing 40 rooms open in December and a staged opening for the rest of the rooms and public spaces into next year. It is expected that the hotel will be fully operational by Q1 2020. Guests will be able to take advantage of the dining outlets at the nearby Art Series hotel, The Adnate, whose Hyde Perth Kitchen + Cocktails just opened to huge acclaim; Peppers Kings Square Hotel; Mantra on Murray; and ibis Perth’s Rubix Bar and Murray St Grill, all of which are just a short stroll away from the Novotel and are part of the Accor group.

Accor is the largest operator of hotels in Perth and is committed to developing the tourism industry in Western Australia. The group’s three latest hotel openings come at a time when domestic tourism to Western Australia is up around 10%.

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