Get set to visit the Vanilla Islands

You could try sunbathing in Mauritius, enjoying a wellness on the Seychelles, hiking on La Réunion, and an overwhelming natural experience in Madagascar. And from now on, you can fit all of that in during the one trip, thanks to a coalition from all of the above Indian Ocean islands, and a couple of others, seeking to market themselves both individually and collectively.

Island hopping in the Indian Ocean shall soon be easily arranged. The tourism ministries of the four islands have developed a new destination concept and position themselves now together with the label, Vanilla Islands.

The vanilla, cultivated on all four islands and an important natural and cultural heritage, is part of the common identity. At the same time, each island is unique, so that they complement each other for a diverse vacation in the Indian Ocean. The objective of the Vanilla Islands concept is to address new target groups and to launch an authentic destination product from the region.

Mauritius, La Réunion, Madagascar, the Seychelles, Comoros, and the Comoros island of Mayotte will in the future market themselves not only individually, but will jointly build henceforth a new attractive travel destination. Considering their existing tourism structures and their diversity in natural landscapes and attractions, all islands are ideally qualified to jointly become a new travel destination with a huge potential. The Vanilla Islands will represent a welcoming and comforting zone in the Indian Ocean.

The success of the Vanilla Islands concept shall be based on four pillars: first, visa-free travel within the islands shall be facilitated. Moreover, the transportation network between the islands shall be extended and enhanced. The third pillar is a close cooperation between tour operators, hotels, and authorities. And finally a homogenous marketing strategy shall be developed, focusing on the uniqueness of each of the Vanilla Islands by strengthening the joint identity at the same time.     

Multiple destinations within the Vanilla Islands offer vacationers an ideal combination of natural experience and beach holiday. In a further step, new cruise routes between Mauritius, La Réunion, Madagascar, and the Seychelles shall facilitate the diverse experience of the Indian Ocean.

The Indian Ocean islands are among the least known in the world and this joint marketing as the Vanilla Islands should increase their profile and see an increase in the number of visitors.

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